Client work
Client intake The questions to ask before the first call, so the call is about the work.
5 questions
What is the project called? Where should we reply? Describe the work you need help with. How soon do you need it? Who else should be on the thread? Open in the editor Client work
Project brief Turn a short kickoff conversation into one page the whole team can read.
6 questions
What are we making? What does success look like? What is out of scope? When is it due? Who signs off on the final? Is there a fixed budget to work inside? Open in the editor Events
Event RSVP Yeses, guest counts and dietary notes for one evening, on one page.
6 questions
What is your name? Where should we send the details? Are you coming? How many guests are you bringing? What will you eat? Anything we should know? Open in the editor Hiring
Job application A first round that stays readable when forty answers arrive in a week.
6 questions
What is your full name? Best email for you? Link to your portfolio or work samples. Why this role? How many days a week would you like to work? How many years have you worked in this field? Open in the editor Feedback
Product feedback Ask the people who use the thing what to fix next, in one screen.
5 questions
How would you rate it, from 1 to 10? What made you choose that number? What should we build next? May we quote your answer on the site? Where can we follow up? Open in the editor Marketing
Newsletter signup One line of copy, one email field, and a thank-you the reader actually reads.
4 questions
What should we call you? Where should we send it? How often do you want to hear from us? What are you working on? Open in the editor Product
Bug report Enough detail to reproduce a problem without a chain of reply emails.
6 questions
What went wrong? What did you expect to happen? What happened instead? Which browser or device were you using? When did you first notice it? How often does it happen? Open in the editor